According to industry observers, sustained pressure from the companys investors and its recent poor financial performance played a significant role in his decision.Through this all it has become clearer to me that, what was and will always continue to be most important is TVF.
I started my entrepreneurial journey with a passion to entertain people with great stories and my dream was to make an Indian content company to match up to the likes of Disney and HBO. I have therefore taken the decision to step down as the CEO of TVF. Our last digital release, Bisht, Please, which was expected to revamp our image, highlighting aspects such as women empowerment, safety for women at work and pay equality, tanked miserably with less than 20, 000 hits per episode in a five-episode series. The online traction used to be double that for earlier shows, Pitchers and Permanent Roommates, the senior TVF official told Mirror. A TVF spokesperson told Mirror that since the company is a privately managed firm, it is not in a position to disclose confidential financial information. However, our financial performance has been fairly consistent since the beginning of the year. He also claimed that Bisht Please has received an average of 700,000 views per episode on TVF play. TVF is launching Pitchers Season 2 by year-end, in which Arunabh is expected to return as his character of Yogi, he said. But industry observers think that it is unlikely that Kumar will get back into the firm. Drawing a parallel to Uber CEO Travis Kalanick, who recently announced a leave of absence from his company, the venture capital industry expert said, This is a common practice in the start-up eco-system. Investors step in and put their own man in charge at their portfolio companies once they sense it is in trouble. This decision, though, seems to have been motivated more by the companys financial performance rather than anything else. Dhawal, a Stanford alumnus and former Hindustan Lever exec, joined TVFs top management last year and was made CEO over TVFs director Jikku Abraham. Sources told Mirror that Gusain is Tiger Globals man, and his brief is to first salvage and then rebuild the companys image. Gusain did not respond to repeated text messages and calls from this newspaper. Office vs Office will be launched on TVFs sister channel Screenpatti, which is now being developed as a means to get more revenue through brands and Family Matters, which will release on TVF Play, the companys channel within the next 10 days. It all started with an anonymous blog post on the New York-based open site Medium accusing Kumar of molesting the writer of the post multiple times over two years while she was with TVF. The woman, who chose to go by the name of Indian Fowler (the name references Susan Fowler who was behind the unmasking of the toxic work culture at Uber) had said that Kumar had told her that they should engage in role-play. Over the next week, nine women shared their stories of harassment at TVF. In an internal inquiry, which was said to have been initiated, the company stood by their stance and Kumars colleagues vouched for his innocence on social media.
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